AI Transformation · Executive Coaching · Change Leadership

Technology moves fast. We humans need time.

AI transformation for your company, growth for the people who will lead the change.

What I offer

I help companies evolve creatively with new technologies like AI, and I develop the leaders and teams who will drive that evolution. My approach is holistic, spanning technology, people and strategy: technology creates the possibilities, strategy sets the direction, and people decide whether change actually happens.

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AI Exploration Day

An intensive kick-start, often lunch to lunch, that takes your leadership team from scattered AI understanding to a shared direction. You leave with a common picture, an initial view of where AI can create the most value, and clarity about what to do next.

AI Readiness Assessment

A structured review of where you stand today: technology, skills, culture and governance. You receive a written assessment with recommendations and a prioritised plan for what needs to be in place before your transformation takes off.

Core engagements

AI transformation leadership

Strategic design and leadership for AI initiatives, including the organisational and human change that determines whether AI creates real value. You get structure that keeps the work moving, and an organisation that gradually manages more by itself.

Innovation leadership

I lead new ideas from first spark to living product or business: exploration, validation and prototypes, as well as the organisational groundwork that innovation needs to take root. The result is validated concepts, working prototypes and a repeatable way of working.

Organisational development

Gestalt-based organisational development that addresses causes rather than symptoms, in structure and culture, process and relationships. You get an organisation that sees its own patterns and can change them.

Ongoing development

Coaching for individuals and teams

Executive coaching and leadership development for individuals, systemic team coaching for groups. The individual gets a confidential space, sharper self-awareness and concrete steps forward; the team gets a shared language and the ability to face hard issues together.

Process design & facilitation

I design and facilitate workshops, leadership offsites, retrospectives and difficult conversations, holding the process so the group can focus entirely on the content. You get meetings that lead somewhere, and decisions that stick.

Capability building

Tailored programmes that build AI capability, coaching leadership and change readiness across the organisation. The result is skills that are actually used day to day, built through practice and follow-up rather than a one-off lecture.

Inspiration

Keynotes & talks

Keynotes and workshops on AI, leadership and inner development, for leadership teams, conferences or entire organisations. You get equal parts provocation and fresh perspective, plus concrete tools you can start using the very next day.

What I’ve contributed to in recent years

A selection, from AI transformation to executive coaching and change leadership.

Interim lead of the AI hub in a global security group

Interim head of the central AI hub orchestrating the group’s global AI transformation: a federated AI community of 200+ people, a portfolio of strategic bets, and the work of realising their value.

AI transformation Security Global 2026–

AI Exploration Day for the leadership team of an industrial group

Designed and facilitated two days, lunch to lunch, for the leadership team of an industrial company in sealing solutions. We began with individual conversations and then met in a joint workshop. What was fragmented when we started had become a shared direction by the time we parted.

AI Exploration Day Manufacturing Global 2026

AI introduction for a small pharmaceutical company

Ran a four-hour workshop, half kickoff and half hackathon, for the leadership of a pharmaceutical company in regulatory affairs. We went from no AI structure at all to concrete automations, hands-on, that same afternoon.

AI workshop Pharma Sweden 2026

Resilience in AI use for an innovation team

Facilitated a reflective conversation for an innovation team in a grocery retail group on cognitive resilience as AI accelerates everyday work. Worked in the room with a systemic four-field model and opened up what is rarely said out loud: energy, overload, and how to support one another.

Facilitation Grocery retail Sweden 2026

AI-First Foundation for a pet supplies retail concept

Helped a pet supplies retail concept build the underlying capability to take on AI: how to think, prioritise and get started. Less a single solution, more a foundation to stand on as the technology changes.

AI readiness Retail Sweden 2026

AI governance from scratch for a European ad-tech platform

Led the AI transformation for 400+ employees across nine countries and built the governance from a blank sheet: steering group, Champions Network and a Center of Excellence. None of it existed when we began, and much was redrawn along the way.

AI transformation Ad-tech Europe · 9 countries 2025–2026

Coaching a serial entrepreneur into the next chapter

Coached a serial entrepreneur through the chapter after the exit, quarter by quarter. The questions were less about the next company and more about what gives direction now, and how work and life should fit together going forward.

Executive coaching Entrepreneurship Sweden 2025–2026

Coaching a tech lead in a grocery retail AI initiative

Coached a tech lead in a grocery retail group’s AI initiative through a focused seven-session programme: growing into the leadership role, using strengths deliberately and challenging ingrained patterns.

Coaching Grocery retail Sweden 2025

Systemic team coaching for the leadership team of a ventures unit

Led a cohesive programme of systemic team coaching and retrospectives for the leadership team of a grocery retail group’s ventures unit. Worked with the team’s conversational patterns, feedback culture and how the group works together under pressure.

Team coaching Grocery retail Sweden 2025

Coaching innovation leaders in retail

Coached senior innovation and sustainability leaders in a grocery retail ecosystem on commercialising impact, collaborating in complex networks and leading clearly in the midst of uncertainty.

Executive coaching Retail-innovation Sweden 2025

Coaching a senior leader at a career crossroads

Coached a senior leader through the crossroads towards the next chapter: leaving the safe path to start their own venture, finding more freedom of expression and managing their energy. Executive coaching with equal parts strategy and personal development.

Executive coaching Entrepreneurship Sweden 2025

Individual coaching of key people in a growing tech company

Coached key people in the software team of a fast-growing fiber optics tech company, as an investment in developing leaders in step with the company’s growth.

Coaching Fiber optics USA 2024

Coaching leadership for 80+ Nordic leaders

Facilitated a five-step programme in coaching leadership for 80+ Nordic leaders in a global pharmaceutical group, around GROW, psychological safety and powerful questions. The goal was simple: helping more managers dare to coach instead of solving things for their teams.

Capability building Pharma Global 2024

Strategic leadership for an executive team member in the energy sector

Coached a senior leader in one of Sweden’s largest energy companies over several years, on strategic leadership, succession and the balance between results and the people who deliver them.

Executive coaching Energy Sweden 2024

Self-leadership programme for a growing gaming company

Designed and ran a self-leadership programme for 60+ employees at a growing Stockholm gaming company: values work, culture and a coaching mindset built to last even as the company grew fast.

Capability building Gaming Stockholm 2024

Systemic team coaching in a government agency

Team-coached teams in a Swedish government agency to surface the patterns beneath the surface, strengthen relationships and build capacity to hold the complexity of a public mandate.

Team coaching Public sector Sweden 2024

Leadership days & a recurring leadership forum

Designed and facilitated leadership days and a recurring leadership forum for an international retail tech company. A room the leaders kept coming back to, time after time.

Facilitation Retail tech International 2023–2024

VUCA leadership in rapid growth

Designed and facilitated a leadership programme for the management team of a Swedish e-commerce company on leading in VUCA: leadership criteria, team identity and navigating fast growth.

Leadership programme E-commerce Sweden 2023

Past collaborations

Electrolux Ericsson ICA Ooredoo Group Schibsted SECO Tools Pricer PostNord Fastighetsbyran Johnson & Johnson Inkclub Getinge Tradedoubler Carlsberg

How I work

I’ve stopped believing in the perfect upfront plan, because when the terrain is unknown you need to read the ground and adjust as you go. Whether the engagement is AI transformation, leadership development or organisational change, the work follows the same basic logic: listen first, design together, test small and scale what works.

Explore

We start with diagnostics and listening: where do you stand today across technology, skills, culture and governance, and what is the real question behind the engagement?

Design

We design the strategy and change plan together, grounded in your reality. You should own the result, not me.

Pilot

Then we test small: better a living prototype in someone’s hands on Friday than a perfect plan in six months. We adjust and learn, building the capacity to handle complexity along the way.

Scale

What works is built into the organisation, into governance, skills and culture, and what doesn’t work is let go. The change becomes part of how you work, not a project on the side.

The traditions I build on

I didn’t invent my method from scratch. It stands on established traditions in technology, organisational development and psychology. Under each area you’ll find the thinkers who have shaped how I work.

Innovation

After two decades of product, innovation and entrepreneurial work I know how ideas become real, and what it takes for an organisation to actually create something new instead of just talking about it.

"The people who are crazy enough to think they can change the world are the ones who do." Steve Jobs
Sources of inspiration

AI

I follow the technology driving change right now: what it can actually do, where it falls short and how it reshapes work, business and leadership. Because I build with AI every day, I bring that experience into every engagement.

"Always invite AI to the table." Ethan Mollick
Sources of inspiration

Vertical development

Vertical development, to me, is not just learning more but developing the capacity to see more: holding multiple perspectives at once without losing your footing.

"The very form of mind that has made us so successful is now the source of our suffering." Robert Kegan
Sources of inspiration

Systems theory & organisational development

Organisations are living systems, not machines. Change moves between levels, in the individual, the team and the whole organisation, and emerges from the relationships between the parts rather than the parts themselves. I work with all levels, and with the movement between them.

"Today's problems come from yesterday's solutions." Peter Senge
Sources of inspiration

Authentic encounters

Dialogue, collaboration principles and nonviolent communication are tools that create the psychological space where contact and change become possible, because it is when people truly meet that something genuine can emerge.

"All real living is meeting." Martin Buber
Sources of inspiration

Presence & awareness

A long-standing Zen practice underlies everything I do: being with what is without immediately wanting to change it, and seeing both what is said and what is not said, what takes up space in a room and what recedes into the background.

"In the beginner's mind there are many possibilities, in the expert's mind there are few." Shunryu Suzuki
Sources of inspiration

Coaching

Coaching is following the process, asking the question that opens things up, and trusting that the answers live with the person in front of me. My job is not to give answers, but to create the conversation where you find your own.

"Coaching is unlocking a person's potential to maximize their own performance. It is helping them to learn rather than teaching them." John Whitmore
Sources of inspiration

Process consultation

As a consultant I do not arrive with ready-made answers. My role is to give you the process, the structure and the questions that let you find your own. What you build yourselves outlives the engagement.

"Help is itself a process. It is not enough to have a good answer; we have to be in the right relationship to deliver it." Edgar Schein
Sources of inspiration

Leadership

Leadership is not a title but a stance: navigating complexity, making decisions without full information and holding direction as the world shifts, while staying clear about what you stand for.

"Vulnerability is not winning or losing; it's having the courage to show up when you can't control the outcome." Brené Brown
Sources of inspiration

From the outside in, and back again

Christian Fredriksson

My twenty years as a management consultant have taught me how to build digital products, drive innovation and start companies, alongside every major technology shift since the early 2000s. But the hardest part of every engagement was never the technology or the business. It was helping us humans change along with the technology, and there my engineer’s way of seeing the world fell short.

So I turned my focus inward: towards psychology, relationships and the existential questions. For several years I worked on developing leaders, individuals and groups, largely without technology involved.

Then one day, on my way home from coaching a CEO, I pulled up my AI mentor. It did a surprisingly good job of putting words to what had happened in the session. In that moment I realised I needed to take on one more technology shift, one with the potential to change everything from the ground up. But this time with a deeper understanding of what it means to be human.

That became the starting point for Qyrios, and the ambition to unite the possibilities of new technology with a deep understanding of people and organisations. I also practise what I preach. Qyrios runs on its own ecosystem of some fifteen AI agents handling content, relationships and horizon scanning, so everything I help clients with is something I run for real, every day.

Read more about my background, education and current thinking on LinkedIn.

Let’s talk